Why should businesses have it

If your site is about tulips, a link from is tulpan.se likely to be very helpful, while a link from maskros.se may hardly help your ranking. The whole thing is complicated by the fact that there are sites which themselves are strong but still do not provide any link power. This mainly applies to social networks such as Facebook, where it is so easy to get links that they become practically useless. For a deeper introduction to the important concepts of PageRank and link juice , I recommend this article What is PageRank and why does it matter? Should be supplemented by Google Toolbar PageRank is Dead, Long Live Google Toolbar PageRank.

Offpage Score and Authority How can RankTrail help you with link building? We have built an offpage test that guides you in link work in the same way that whatsapp mobile number list our previous SEO test helps you with page optimization. The old SEO test has been renamed the onpage test . The keyword list now looks like this New columns for keywords in RankTrail. New columns in the keyword list in RankTrail. You get points for both your onpage and offpage optimization and quickly see what you need to improve. If your onpage score is high but the offpage score is low for a particular page, then you need to acquire more andor better links.

How the offpage test is structured is described in the next section. There is one more novelty here the Authority column. This is a measure of how much link power the page has in total, based on a tally of several billion pages on the internet. The value is taken from the Ahrefs service and you can read more about how it is produced on their FAQ, under point How does URL Rating work? . Maximum authority is . Since you compete here with pretty much every page on the internet, it is difficult to get a high score is considered very good. Each domain in your account also has an aggregate authority that is visible in the overview.