That said, I wanted to address a pressing issue regarding the tone and approach of her eBook. Some like it. Some don't. But in the end, I simply have to tip my hat to a professional marketer in Ann Seig who truly understands the power of branding and persuasive marketing. The Seven Great Lies of Network.
Marketing tends to stir controversy email list because it paints a picture of betrayal and deceit by the network marketing companies that make up the industry. As a professional advertiser and student of communication, however, I understand that's it's not always what you say that matters most, but instead, it's what people choose to hear. The truth of the matter is that while Ann Sieg portrays a somewhat negative interpretation of what's wrong with the industry, that portrayal, while accurate, is still subjective nonetheless.
If you ask two random people to cut out magazine clippings depicting "happiness," you'll likely end up with very different interpretations of what happiness means to them in visual form. In that vein, Ann Seig has simply chosen to appeal to the existing pool of network marketers who are fed up with their business results and are susceptible to believe and accept that they've been mislead or wronged by the industry. By offering a better alternative to their issues, you instantly benefit from activating those emotional triggers.