The popular short video platform TikTok currently has two different feeds available to users. While the main “For You” feed features a mix of suggestions and content from accounts you follow, the “Following” feed focuses on videos from your friends. However, users may soon have access to a third feed called “Nearby.”
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a spokesperson for TikTok told TechCrunch in an email.
The new feed, which was first reported by social media consultant Matt Navarra, is being tested alongside a feature that gives creators the ability to add location tags to their videos. The TikTok spokesperson said that the ability to add location tags is gradually rolling out to creators. When asked if the Nearby feed only displays videos that have location tags, the spokesperson said it was too early to say based on the current limited scope of the feed.
A Nearby feed would liken it to other platforms that allow users to access content based on location – including Instagram and Snapchat, according to Techcrunch.
The app is already offering geo-location tags to some TikTokers. On certain videos, a location tag can be seen above the username.
TikTok later confirmed to TechCrunch that it has indeed been testing the new “Nearby” feed with a small group of users in Southeast Asia. Users selected for the test will see all three feeds in the “Home” tab of the app. Of course, a feature like this will require the user to allow the TikTok app to access the device’s location.
It’s worth noting that the Nearby feed could also open up new opportunities for local advertisers, as the feed could be used to display advertisements for nearby businesses and services, if this is something TikTok were to explore. Although TikTok already features in-feed ads, the addition of local ads could give small brands and companies the ability to reach users that may have not known about them otherwise.
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