In the process of product selection, Amazon sellers often encounter such questions: should the category with fierce competition enter, and should the products in the blue ocean market be used?
Many sellers or external training will tell us that we must do blue ocean products, but 99% of Amazon's sales are sales of red ocean products, and the sales of blue ocean products only account for about 1%.
Large sellers usually choose products through software assistance
, such as this Google plug-in (supporting US and UK sites). When we search for keywords on the corresponding site after installation, there will be thirteen items of data for reference: including product name, link, brand , the number of sellers, the number of variants, the price, the category, the ranking, the sales volume of the product in the last 30 days, the sales degree, the product star rating, and the seller type.
Use this plugin to collect all the data and put it in a table so that you can understand the sales of the entire market, and then according to the Latest Mailing Database monthly sales volume, monthly sales ranking, extract the top 100 and add those Asians to the background of Amazon tracker. Track their bad reviews to see where these products need improvement and then develop new ones.
After tracking the bad reviews, add that column to the product selection table. One is the price chart in the competitor's site, and the other is the chart outside the collection site, because if it is an Amazon product, the general cost price of the off-site promotion website will be calculated according to What is the estimated profit value of the price outside the station?
After these investigations, if you decide to hold a meeting on this product, you need to know the functions of the newly developed product, what the price is, and whether it will be competitive with the corresponding products on the market, or to buy some competitors' products for analysis. , packaging design, product function to develop new products.
If you really want to make explosive products, some companies do this
It may take at least three months from the beginning of the selection to the actual launch. First of all, we need to find products. Product managers need to develop products. After the development is completed, we need to submit requirements to the operation in the station. If the operation in the station thinks it is possible, it is quite a purchase. At this time, we need to go to the factory for inspection. Before that, some companies need several departments to develop together. The meeting includes on-site operation, off-site, quality department, purchasing department, and product development department to develop together. Each department has a veto power. As long as one department feels that the product is full of uncertainties, it cannot be done, and it can only be developed after unanimous votes. For products, an order may be millions. This is another way of thinking about making a good product.
General sellers just stay in the pre-sale or mid-sale stage. What we are here is to include pre-sale including product selection, listing, and stocking, which are collectively referred to as pre-sale. Product selection is only a part of pre-sale. In fact, it is necessary to improve the preparation of listings before sale. Because the products have already been made, it is necessary to prepare listings and search for keywords. These tasks can be done with the Amazon tracker's find key word and deep key word functions. Keyword selection.
What should I do next when the listing is on the shelves?
Many new sellers only rely on CPC to promote after listing, but in fact, when the product is listed, the product is very bad, maybe there is no review, and then through CPC less than a thousand dollars a day actually does not have much effect. So new products do not operate cpc from the beginning.
At this time, it is generally necessary to use the method of off-site drainage to make the product have some accurate traffic and sales, and then do some reviews. At this time, the effect will be obvious. After the ranking is rapidly improved, Amazon will allocate more traffic to the listing. Then open the cpc at this time. the effect will be better
Amazontracker has a promotional website Vipon.com, sellers generate discount codes in the Amazon background and set the corresponding discounts, prices, and promotional codes on the Amazon tracker background, and then they will be displayed on the Chinese promotional website. At present, there are a million buyers on this promotion site, all of whom are more precise users. Buyers who see promotional products on vipon, a promotional website, are interested in applying for a discount code. The system will automatically send a discount code to the user, so that the purchase rate will be much improved. This is very helpful for the early stage of new products. Using Amazon tracker's ViPpon can shorten the cycle of promotion on Amazon.
Amazontracker's vipon promotion website charges sellers and at least 50% off the products in the promotion, which is almost a loss of money to promote sales and improve rankings. The first of the three effects is to quickly increase the ranking and sales of new products, shorten the cycle of promotion on the site, and speed up the entire promotion process. For popular products, you can use vipon discounts to exchange for stable sales rankings, because if the popular products are unstable, they will drop quickly. There will always be many competitors in the same category. The third function, for example, if we have a batch of goods that cannot be sold at all, we can use vipon to clear the inventory, create a discount code that can be used multiple times, and get a 50% discount for direct promotion to clear the inventory.